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Living Proof Awarded Pair of U.S. Patents

PolyfluoroEster fills performance gaps left by silicones, firm says.

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By: TOM BRANNA

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Living Proof, Inc., Cambridge, MA, has been granted two U.S. patents related to its PolyfluoroEster technology. The company believes this new technology has the potential to fill performance gaps that currently exist with the widespread use of silicones in the $35 billion worldwide hair care industry. Issued under U.S. Patent Nos. 7,763,240 and 7,785,575, the patents claim the use of a broad class of fluorinated esters for treating hair. “The creation of PolyfluoroEster allows us to delive...

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